REDUCE ME
TO WHO I AM

a conversation with self

REDUCE ME TO WHO I AM is an experiential art exhibition examining the evolution of human identity over time simultaneously brokering a conversation around accessibility and affordability in contemporary art. Keegan Carter is an abstract artist whose work centers the duality of the human experience while consistently interrogating the status quo. Drawing from his own internal dialogue, Carter seeks to spark similar reflections among exhibition visitors. The in-person exhibition occurred from October 18 through October 20th 2024. The online exhibition is now live below and includes visual recaps of each experiential room from the show.

The Walk Through Experience

Material Room
Mexican Amate Paper
Video Room
How many versions of ourselves exist simultaneously?
Identity Room
Interactive Collage Box
Experimentation
This exhibition challenges traditional notions of art collecting by addressing crucial questions of accessibility and affordability in the contemporary art market. Reimagining how artwork can be experienced and acquired encourages visitors and collectors to reconsider established norms within the art world. This fresh approach opens the door for viewers to develop their own nuanced perspectives on long-standing art market conventions, potentially catalyzing broader conversations about democratizing art.
Accessibility
Drawing inspiration from modular furniture design, Carter reimagines this contemporary concept within the art world. At the heart of the exhibition is a single, mural-sized artwork that has been thoughtfully divided into 32 distinct pieces. This innovative approach makes fine art more accessible: collectors can select combinations of pieces that perfectly suit their available wall space and personal taste. The concept creates an intriguing connection between collectors, as each owned piece remains part of a greater whole, fostering an immediate sense of community among patrons. Adding another layer of meaning, the original mural's frame was preserved and displayed at the exhibition, serving as a metaphor for both the structure of our lives and the exhibition's overarching theme.
EQUITY > EQUALITY?
Affordability
REDUCE ME TO WHO I AM introduces an innovative pricing approach where artwork costs are calculated as a percentage of the buyer's income. The model transforms traditional art acquisition by making each piece uniquely accessible based on the collector's financial situation. Through this approach, Carter invites viewers to examine their reactions—whether intrigue or discomfort—as valid responses to this unconventional pricing structure as he aims to ask more questions than provide answers. He offers that the duty lies within each person to establish a consensus on the approach. Artwork can be purchased at keegancarter.com, where an embedded calculator determines individual pricing based solely on the buyer's annual income. The percentage rates were developed by analyzing Los Angeles County income data alongside the market value of Carter's work.

Carter's approach was sparked by a World Economic Forum article describing Finland's progressive traffic fine system, where penalties are calculated based on the offender's income. Rather than focusing on the punitive aspects of this system, Carter was captivated by its underlying principle of equity over equality—seeing its potential for positive transformation in the art world.


Artwork
Each of the 32 individual pieces (Reduction 1-32) can be examined in detail by selecting the central dot within each work. Red dots symbolize works that are no longer available for purchase. The pieces are arranged to reflect their original positions within the complete mural, preserving their spatial relationship to the whole artwork.
Artist Talk
For the artist talk accompanying REDUCE ME TO WHO I AM, an exhibition exploring identity's evolution over time, Carter takes an unconventional approach by interviewing his mother rather than being interviewed himself. This choice reflects his belief that our earliest identity forms through our relationship with our parents—in his case, as his mother's son—even before self-awareness. Carter recognized that his mother's unique perspective could offer invaluable insights into his early identity formation and its influence on his artistic development, providing both the audience and himself with a deeper understanding of the connections between his personal history and current work.

inquiries: keegan@keegancarter.com